Beauty influencer and social media star AJ Crimson has tragically died at the age of 27.
The entrepreneur and celebrity make up artist had a huge following on Instagram, with many of his 110,000 followers leaving heartbroken messages on his final post following the news of his death.
US convention The Makeup Show posted: “A bright light has gone out. We just spoke today about his keynote for @themakeupshow NYC. AJ Crimson you made this makeup family, industry and world a better place with your talent and authenticity. It will never be the same.”
AJ, who hailed from Detroit, Michigan, had last posted on Instagram six days ago, sharing a demonstration video for one of his new products.
X Factor winner Alexandra Burke was among those to share their devastation, commenting beneath the video: “Heartbroken”.
Hair technician Tym Wallace added: “I just can’t believe this man…. Love you AJ!!!”
